Intense competition, limited resources, and lack of clear strategy — it’s a tough world out there for businesses starting out. There is, however, one thing that’s in your control: Marketing.
But how exactly can you create a winning marketing strategy? Is creating a user-friendly website enough? Or do you need to do something extraordinary? Let’s take a look at the secrets of a winning marketing strategy to stand out.
Thorough Market Research
Comprehensive market research is the first step in creating a winning marketing strategy.
Start by determining your audience — the people you are advertising to. Understand their demographics, psychographics, behaviors, needs, and motivations. Build a customer profile to summarize this information for each customer.
Do thorough keyword research to determine specific phrases and words your potential customers are searching for. There are four types of search intent:
Informational – the user is looking for information or an answer to a question, or wants to learn about a topic.
Navigational – the user is looking for a specific product or website.
Commercial – the user has a specific product or service in mind and is researching options before settling on a brand.
Transactional – the user is ready to make a purchase.
Use tools like Google Analytics or other keyword research tools to find high-ranking key terms with less ranking difficulty. Your first priority will be using these keywords in your website’s content and design.
Appropriate Marketing Channels
Your product or service could benefit a lot of people, but you’re not reaching them through the right channels, what’s the point?
Choosing appropriate marketing channels is important. Ask yourself, where does my audience spend the most time? Social media or reading online blogs? Online marketing is the most popular option. It involves building an SEO-friendly website and creating pages on social media platforms. The result? Better engagement rates and conversions!
You can also look into PR efforts like press releases, events, and media outreach. This will help you establish yourself as an industry leader.
Ensuring Brand Consistency
Brand consistency is one of the important ways to create a winning marketing strategy. It ensures:
- Increased customer trust and loyalty
- Increased brand recognition
- Differentiation from competitors
- Increased profitability
When building brand consistency, make sure you keep the tone, logo, typography, and other visuals consistent. From a social media post to a custom tote, use the same colors and designs across all platforms and touchpoints.
Going Above and Beyond For Your Customers
As a growing business, the support and loyalty of your customers is of utmost importance. Going above and beyond for your customers will pay off. Look into personalized marketing efforts like Email, SMS, and social media engagement.
For social media posting, create a content calendar, plan your budget, and set clear goals like conversion rates, ROI, and lead generation. You can also host events, giveaways, and other user-centric events to engage customers. Lastly, create compelling content to attract users. Informational and well-researched blogs can boost engagement levels and help establish your business.